Target’s Hey, Bullseye Sampling Program

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So you love Target, and Target loves you back. But what if Target loved you enough to send you free stuff? That’s basically the Hey, Bullseye sampling program in a nutshell. Some lucky Target shoppers get packages of new products delivered right to their door — no cost, no catch. Well, there is one catch: you have to write a review after you’ve tested the stuff out.

Getting into the program isn’t exactly easy — it’s invitation-only — but it’s definitely possible if you know what Target’s looking for. Let’s take a walk through the whole thing: what Hey, Bullseye is, how it works and some real steps you can take to get an invitation.

What Is the Hey, Bullseye Sampling Program?

The Hey, Bullseye program is an invitation-only initiative where selected Target customers get free products and all they have to do is write an honest review about them. It’s Target’s way of getting feedback from shoppers to improve its products, and in exchange, members get the chance to try new products without spending a dime.

Behind the scenes, Target runs the program in partnership with Bazaarvoice, a user-generated-content platform that helps match sample products to eligible members and handles the logistics between brands and Target’s review community.

Target doesn’t pay reviewers or try to influence their opinions — all reviews, whether glowing or critical, are posted unedited on Target.com as long as they meet Target’s review guidelines. This unfiltered approach is what makes Hey, Bullseye reviews so valuable to other shoppers.

The perks are obvious — who doesn’t like free stuff? You’ll also often get access to new products before they reach the shelves, giving you a head start on what’s worth buying. For Target, it’s about building trust through genuine customer feedback that helps everyone shop smarter.

What Kinds of Products Can You Get?

The variety of products sent out through Hey, Bullseye is genuinely impressive. Target and its vendors carefully select items based on what they want opinions on, meaning you could receive anything from:

• Beauty and skincare products (face masks, makeup, hair care)
• Home decor and organization (storage solutions, candles, seasonal decorations and occasionally larger items like furniture)
• Electronics and gadgets (headphones, smart home devices, phone accessories)
• Baby and kids products (clothing, toys, nursery items)
• Kitchen and dining (small appliances, cookware, food items)
• Health and wellness (vitamins, fitness gear, personal care)

The selection changes with each monthly campaign, and seasonal items tend to pop up around holidays. Some members have reported scoring everything from advent calendars to projectors to full patio furniture sets. The key thing to remember: products are chosen based on what Target wants feedback on most, so availability varies from campaign to campaign.

How Does the Hey, Bullseye Program Work?

Once you’re part of the program, here’s what to expect:

1. You’ll get an email invitation for each monthly campaign with available products.
2. Browse and select products that interest you — campaigns typically let you request one to three products.
3. Wait for your goodies to arrive (vendors ship directly to you).
4. Test the products thoroughly, using them as you normally would.
5. Write your honest review on Target.com within the given timeframe.
6. Keep the products — anything you’re sent to test is yours to keep.

Important: Members are expected to review at least three out of every four products they receive. Falling behind on reviews could mean missing out on future campaigns — Target wants active participants who’ll actually follow through.

When you post a review, it appears on the product’s page on Target.com alongside other customer reviews, with a special label indicating it came through Hey, Bullseye.

How to Get Invited to Hey, Bullseye

This is the million-dollar question: how do you actually get an invitation? Hey, Bullseye is invitation-only, so you can’t apply or sign up directly. Target handpicks members based on specific criteria — but there are concrete steps you can take to get on its radar.

What Target looks for: How many reviews you’ve left on Target.com, and how involved you are in Target’s digital community. It wants engaged customers who’ve already shown they like sharing their opinions.

Actionable steps to boost your chances:

1. Start writing reviews. Every time you buy something from Target, in-store or online, log into your account and leave one. Offer real insight into quality, value and how you actually use the item.
2. Quality and quantity both matter. Write a comprehensive review other shoppers will find useful — how does it compare to similar products? Is it true to size? Does it last?
3. Add photos when possible. Reviews with photos are more helpful and show you’re putting in genuine effort.
4. Engage with Target’s digital platforms. Stay active in Target’s online community, use your Target Circle account and engage on social media where relevant — Target looks for customers already active on its platforms.
5. Shop consistently. Regular purchases and reviews show you’re a loyal, active customer. You don’t need to spend a fortune — consistency matters more, and Target coupons can also help keep those regular trips more affordable.
6. Keep your account updated. Make sure your Target.com account has accurate contact info so you don’t miss the invitation email.
7. Be patient and persistent. Some reviewers write dozens of reviews before receiving an invitation. Stay consistent — it tends to pay off.

Who’s Eligible and Who Isn’t?

Target employees, contractors, affiliates and suppliers are not eligible for Hey, Bullseye — this keeps reviews coming from unbiased, regular customers. Beyond that, you just need to be a Target customer with a Target.com account and a history of purchases and reviews. The program is available throughout the United States, though Target doesn’t publish every geographic detail.

Tips for Success Once You’re In

• Write helpful reviews. Be detailed and honest — share what you liked, what could be better and whether it met expectations.
• Be honest. Target wants authentic feedback; negative reviews won’t disqualify you.
• Meet deadlines. Submit reviews within the given timeframe to stay in good standing.
• Stay active. Consistent reviewing keeps future invitations coming.
• Take good photos. Clear, well-lit photos add credibility and help other shoppers.

Why Hey, Bullseye Stands Out

There are plenty of other product testing programs out there, like Influenster or BzzAgent, but Hey, Bullseye has some real advantages:

• Direct retail integration: Reviews appear right where Target shoppers are deciding what to buy
• Brand variety: Target’s huge product catalog means endless possibilities
• No social media requirements: You don’t need followers or influencer status to participate
• Trusted retailer: Target’s reputation adds credibility to the reviews
• Local relevance: You’re reviewing products actually available in your local Target stores

The Bottom Line

The Hey, Bullseye sampling program is one of the coolest perks Target offers its most engaged customers. While you can’t apply directly, you can absolutely position yourself as an ideal candidate by being an active, thoughtful reviewer on Target.com.

You can start today: log into your Target account, pull up your recent purchases and start writing reviews. Do this consistently over a few months and you’ll boost your chances of getting that invitation.

The program rewards customers who share honest opinions to help others shop smarter. So grab your last Target receipt and start reviewing — your mailbox full of free goodies might be just a few reviews away.

FAQs About Target’s Hey, Bullseye Sampling

Do you get paid to participate in the Hey, Bullseye program?

No, Hey, Bullseye members are not paid for writing reviews. You do get to keep everything you receive though. The lack of payment helps ensure reviews remain authentic and unbiased.

Do you have to write positive reviews to stay in the program?

No, Target expects members to write honest reviews, and negative reviews do not affect your membership in the program. If a product isn’t up to scratch, say so — this helps other shoppers and gives brands valuable feedback. The only requirement is to follow Target’s review guidelines and submit regular reviews.

How often does Target send out Hey, Bullseye campaigns?

The program runs on a monthly campaign schedule. You won’t necessarily be invited to every single campaign — invitations go out in waves, and Target prioritizes members with a solid track record of writing reviews, as well as those who’ve received lower total dollar values in past campaigns. This helps distribute products fairly among active members.

Can Target employees join the Hey, Bullseye sampling program?

No, Target employees, affiliates and suppliers are not eligible for Hey, Bullseye. This ensures reviews come from regular customers with no conflicts of interest.

What happens if I don’t review the products I receive?

Target wants members to review every product they get, but the minimum expectation is to review three out of every four items received. Fall short of this, and you may miss out on future campaigns.