Sephora Promo Codes: 20% Off in October 2026

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It’s hard to walk into Sephora for one thing and leave with just one thing. The testers pull you in, the new launches catch your eye and the minis at checkout always seem to land in the basket. Lucky, Sephora gives you just as many ways to save, and we’re breaking down all the best ones below, from promo codes and the Beauty Insider program to the sale section, auto-replenish deals and more.

Sephora Promo Codes for Discounts, Free Gifts and Bonus Points

Discount codes

These codes take a percentage or dollar amount off your order.

• 4XFOREVER: 20% off sitewide for Beauty Insiders (through Oct. 17)
• SUPERSKIN: 20% off select brand orders over $25 (through Oct. 30)
• SAYPOINTS: $5 off and earn 5X points (through Nov. 1)
• GETASAP: Free same-day delivery for members (through Nov. 1)

Free gift codes

These codes add a free gift or sample to your order when you hit a minimum spend.

• LIPCLARINS: Free Clarins trial gift on orders of $30 or more (through Oct. 17)
• GUAVA: Free Ceremonia mini on orders of $30 or more (through Oct. 30)
• HAIRSERUM: Free Kérastase deluxe sample on orders of $40 or more (through Nov. 10)
• DIORFRAG: Free Dior trial size on orders of $40 or more (through Oct. 15)
• FRAGPICKS: Free fragrance sample set on orders of $50 or more (through Oct. 16)
• THREEPICK: Free Charlotte Tilbury three-piece beauty gift (through Oct. 17)

Sephora rotates additional free gift codes regularly, so check the “Offers” tab on the site or app for the latest options.

Bonus points codes

These codes earn you 4X Beauty Insider points on select brands.

• MOROCCAN4X: 4X points on Moroccanoil orders (through Oct. 30)
• TILBURY4X: 4X points on Charlotte Tilbury orders (through Oct. 30)

Sephora lets you use one promo code per order, so pick the one that fits your cart best.

Sephora Beauty Insider Program: Earn Rewards and Save

Beauty Insider is Sephora’s free loyalty program, and it starts saving you money as soon as you sign up. Every member gets free standard shipping on every order with no minimum purchase and a free birthday gift set each year.

Earn Points on Every Purchase and Redeem Them for Discounts

You earn at least one point for every dollar you spend. Once you hit 500 points, you can redeem them for $10 off your order at checkout. You can also trade points for deluxe samples and exclusive products in the Rewards Bazaar, where new rewards drop every Tuesday and Thursday at 9 a.m. PT.

Sephora also runs promotions that let you earn up to 4X points on select brands, and Beauty Insider challenges can earn you up to 500 bonus points per challenge.

Membership Tiers: Bigger Savings the More You Spend

Sephora has three Beauty Insider tiers, and each one increases your discount during the twice-yearly Savings Event and earns you points faster during multiplier events.

Here’s what you get at each tier.

• Insider (free to join): 10% off during Savings Events and 2X points during multiplier events.
• VIB ($350 per year): 15% off during Savings Events, 3X points during multiplier events and VIB-exclusive gifts.
• Rouge ($1,000 per year): 20% off during Savings Events, 4X points during multiplier events, $20 off for 1,000 points, a $100 reward for 2,500 points and first access to new products.

Get 10% Off When You Sign Up for Sephora Text Alerts

Beauty Insider members who sign up for Sephora text alerts for the first time get a promo code for 10% off. The code arrives via text within seven days of opting in and is good for one merchandise purchase. You need to be logged in to your Beauty Insider account to redeem it.

The 10% off code does not work on purchases from Dyson, CHANEL, The Ordinary, Moroccanoil, Shark Beauty, MAC Cosmetics Viva Glam and Rhode products. It also excludes gift cards, gift wrapping, Same-Day Unlimited subscriptions and in-store services. The code cannot be combined with other offers, Beauty Insider Cash or rewards unless Sephora specifies otherwise.

Sephora Credit Card: Get 25% Off Your First Purchase

Open a Sephora credit card and use it at Sephora within 30 days to get 25% off your first purchase. The card is free to open with no annual fee.

It also doubles your Beauty Insider earnings from 4% back and one point per dollar to 8% back and two points per dollar. You’ll save more on every purchase, move through Beauty Insider tiers faster and get access to exclusive cardmember offers throughout the year.

If you want to earn rewards outside Sephora too, you can upgrade to the Sephora Visa Signature Card for 1% back on non-Sephora purchases and $20 in credit card rewards when you spend $500 outside Sephora within the first 90 days.

Sephora Sale Section: Up to 50% Off Beauty

Sephora’s sale section has over 100 products marked down right now across makeup, haircare, skincare, fragrance and styling tools. Discounts range from 10% to 50% off, and no promo code is required. Sale items start as low as $3.50.

Makeup and lip products make up the biggest chunk of the sale, with several items at 50% off. Shark styling tools have some of the largest dollar-off savings, with markdowns up to $150 off.

Here’s a closer look at what’s on sale by category.

• Makeup discounts reach up to 50% off on brands like Fenty Beauty, NUDESTIX, ILIA, Ami Colé, Kosas, HUDA BEAUTY and Sephora Collection.
• Haircare deals cover brands like adwoa beauty, COLOR WOW, Chris McMillan and Messy by Alli Webb, with products starting under $17.
• Styling tools from Shark Beauty include dryers, stylers and skincare devices, with prices starting at $119.
• Fragrances from Jo Malone London, Dolce&Gabbana, Ellis Brooklyn and The Maker start at $15.50.
• Skincare from Paula’s Choice, Origins, Skinfix, OLEHENRIKSEN and ALPYN is also on sale.

Prices and availability change often, so it’s worth checking the sale section regularly.

Save Up to 30% With Sephora Auto-Replenish

Sephora’s auto-replenish program lets you schedule recurring deliveries of your favorite makeup, skincare and fragrance products. Every subscription saves you 5% automatically and ships free. You can pause or cancel anytime.

Some brands offer even higher discounts on your first three auto-replenish orders.

Current auto-replenish deals include the following.

• Haus Labs: 15% off select products
• Grande Cosmetics: 20% off select products
• NARS: 15% off select products
• Charlotte Tilbury: 10% off select products
• K18: 10% off the FutureIQ Hair Longevity Serum
• Sephora Collection: 10% off all products

Auto-replenish is available to Beauty Insider members only.

Sephora Collection Face Masks: Buy Three, Get One Free

Sephora Collection is running a buy three, get one free deal on its face sheet masks. Add four masks to your cart and the cheapest one comes off automatically at checkout. The deal works in store and online through Dec. 31, 2027.

Face sheet masks start at $3 for nose strips and $4 for eye masks, with most full-face masks at $6. At four masks for the price of three, you’re paying as little as $4.50 per face mask.

Free Gifts and Samples With Any Sephora Purchase

Sephora offers free samples and gift sets when you hit certain spending thresholds. All require a Beauty Insider account, and most are available online only.

Two offers have no minimum purchase at all.

• Free point of view moisturizer trial with any purchase
• Free Haus Labs complexion samples with any purchase

The rest are tied to a spending minimum or a specific brand purchase.

• Free fragrance samples (three) with any $25+ purchase
• Free Rare Beauty highlighter with any $30+ purchase
• Free Korean beauty trial size with any $30+ purchase using code TRYKBEAUTY
• Free Olive Young tote with any $50+ Olive Young purchase using code OYGIFT (in store and online)
• Free Tatcha trial sizes with any $50+ purchase (Rouge and VIB members only)
• Free Rare Beauty makeup bag with any two Soft Pinch products using code ARAREGIFT
• Free Marc Jacobs Beauty makeup bag with $100+ Marc Jacobs purchase
• Free Charlotte Tilbury gift set (setting spray trial, keychain charm and tote bag) with $100+ Charlotte Tilbury purchase

Availability is limited and offers can change without notice.

Free Trial Sizes Through the Sephora App

Sephora’s app has an exclusive “Spend More, Get More” offer for Beauty Insider members. Use code MORE4U at checkout to get free trial-size products based on your order total.

Here’s how the tiers break down.

• $55+ purchase: two free trial sizes
• $80+ purchase: four free trial sizes
• $105+ purchase: six free trial sizes

This offer is available only through the Sephora app and not on the website.

How to Get Free Shipping at Sephora

Beauty Insider members get free standard shipping on all orders with no minimum purchase. Delivery usually takes one to three business days. Guests can also get free standard shipping on orders of $50 or more. Orders under $50 cost $6.95.

Need your order faster? Sephora offers two expedited options.

• Two-business-day shipping: $12.95
• One-business-day shipping: $16.95

How to Use a Sephora Promo Code

1. Add the item to your basket.
2. Click the basket icon in the top right corner.
3. Enter your code in the “Promo Code” field and click “Apply.”
4. Make sure the discount is reflected in your order total before checking out.

💡 Pro tip: Log in to your Beauty Insider account before applying a code so you earn points on your purchase. If you don’t have one, it’s free to create.

Sephora Promo Code Not Working? Here’s What to Do

If your code isn’t going through at checkout, try these fixes.

• Check for typos, extra spaces or incorrect capitalization.
• Review the code’s terms to make sure it’s not excluded from your order. Some codes can’t be stacked with other offers and may have product restrictions.
• Make sure the code hasn’t expired.
• Clear your browser cookies and cache, or try a different browser or device.

Editor’s Take

Sign up for Beauty Insider before you do anything else. It’s free, and it unlocks free shipping on every order, a birthday gift set each year and access to nearly every other discount on this page. If you shop at Sephora even once or twice a year, there’s no reason not to have an account.

Then sign up for text alerts to grab a quick 10% off. It takes 30 seconds, and the code arrives within a week. That’s the easiest one-time discount Sephora offers, and it stacks well with a first order. After that, always check the promo codes before you check out. Sephora only lets you use one per order, so pick the one that saves you the most. A percentage-off code beats a free gift code on a larger cart, but on a smaller order the free sample might be the better value.

For products you rebuy regularly, auto-replenish is worth setting up. You save at least 5% with free shipping on every delivery, and some brands offer up to 20% off. You can pause or cancel anytime, so there’s nothing locking you in.

Sephora Promo Code FAQs

How do I apply a Sephora promo code at checkout?

Add your items to the cart and go to checkout. Enter your code in the “Promo Code” field and click “Apply.” On desktop, the field is in the Beauty Insider Benefits box on the right side of the page. On mobile, it’s just above your order total. Log in to your Beauty Insider account first so you earn points on your purchase.

Can I use more than one Sephora promo code per order?

No. Sephora limits you to one promo code per order. Some codes do work alongside sale prices, Beauty Insider point redemptions and free gift offers, but you can’t enter two promo codes on the same order. Pick the one that saves you the most.

Why is my Sephora promo code not working?

The most common reasons are typos or extra spaces in the code, an order that doesn’t meet the minimum spend, an expired code, products that aren’t eligible for the promotion or trying to use more than one code. Double-check the code’s terms to confirm your order qualifies, and try clearing your browser cache if everything looks correct.

What is Sephora Beauty Insider?

Beauty Insider is Sephora’s free loyalty program. Members get free standard shipping on every order, a birthday gift set each year, points on every purchase and access to the twice-yearly Savings Event. There are three tiers based on annual spending, with higher tiers earning bigger discounts and faster point accumulation.

How can I get free shipping at Sephora?

Join Beauty Insider. Members get free standard shipping on every order with no minimum purchase. It’s free to sign up. Guest orders of $50 or more also ship free, but anything under $50 costs $6.95 for standard shipping.

How do I get free samples at Sephora?

Sephora rotates free gift and sample offers in the “Offers” tab on its site and app. Most require a minimum purchase and a promo code at checkout. You can also choose up to two free samples with every online order at checkout, regardless of order total.

When is the Sephora Savings Event?

Sephora holds its Savings Event twice a year, typically in the spring and fall. Beauty Insider members get 10% off, VIB members get 15% off and Rouge members get 20% off. Sephora announces exact dates through email and the app before each event.

Are there student or birthday discounts at Sephora?

Beauty Insider members receive a free birthday gift set each year during their birthday month. For students, check Student Beans or UNiDAYS for current Sephora offers. Sephora also occasionally sends exclusive discounts through email and text alerts.

Does Sephora price match?

No. Sephora does not price match other retailers, including its own in-store prices versus online prices. If you find a product cheaper elsewhere, your best option is to apply a promo code or wait for the Savings Event to bring the price down.

Does Sephora offer military, healthcare or first responder discounts?

Sephora does not currently have a dedicated discount program for military members, healthcare workers or first responders. The best way to save is through the Beauty Insider program, promo codes and the sale section.