Madison Reed’s New The Great Cover Up™ Extends Your Perfect Hair Day

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At-home hair-coloring company Madison Reed understands how to make styling hair a successful and smile-inducing experience. Their latest product, which has been dubbed “makeup for hair,” perfects your personal upkeep skills with a few simple steps.
The Great Cover Up™ Root Touch Up + Brow Filler joins the ranks of the many coloring products by Madison Reed, all of which make looking fabulous without the salon a reality. To celebrate the launch, Madison Reed is also offering three related promos.

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The Root of It All

The Great cover Up
Credit: Madison Reed
On 9/8, Madison Reed launched an all-new product called The Great Cover Up, which instantly covers roots and grays, as well as defines eyebrows. The company is celebrating with three opportunities to save:

  • Get 20% off: New customers who buy a permanent color will receive 20% off The Great Cover Up using the code affTGCU20.
  • Get 15% off: Anyone who simply wants The Great Cover Up itself can use the code affTGCU15 for 15% off.
  • Get a free towel: Those who buy two The Great Cover Up can use the code affTGCUtowel to receive a free AQUIS towel.

No matter which option you choose, you’re sure to come away from a future bathroom hair appointment with more confidence than ever.

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How It Works

Madison Reed The Great Cover Up Process
Credit: Madison Reed
The Great Cover Up Root Touch Up + Brow Filler comes in six shades for all hair types, from black and dark-brown ‘dos to auburn red and blonde locks. Quickly conceal roots and grays, even on the go, with the handheld applicator from the petite, purse-ready compact.
Just dab the brush into the powder and brush it into your roots to cover outgrowth and any pesky grays. The process is exactly the same for your brows, ensuring that your finished look is totally what you had in mind.
A prolonged perfect hair day might seem too good to be true, but here’s what else you should know that makes this prospect possible: The Great Cover Up camouflages the roots immediately and sticks around comfortably until your next shampoo, even if you exercise, sleep, or get caught in a rainstorm in the meantime.
There are about 60 uses in each compact, and like all Madison Reed products, The Great Cover Up Root is cruelty-, paraben-, and ammonia-free. In other words, your hair and conscience will both have a reason to shine.

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Our editors strive to ensure that the information in this article is accurate as of the date published, but please keep in mind that offers can change. We encourage you to verify all terms and conditions of any product before you apply.

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