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Reading Time: 8 minutesAction photographers and adventure enthusiasts alike count on the GoPro camera to capture their rugged pursuits in all their grit and glory. While the newest iteration—the GoPro HERO10 Black—features a powerful new processor, there are still deals to be had on the latest and greatest model.
To help you find the best bargain to suit your needs, here is a compilation of the current prices across many of the major retailers. Both standalone and bundle package pricing have been included. And if you’re in search of the newest specs, the best accessories, or simply want to know the best time to shop, you’ll find it all covered below.
Current GoPro HERO10 Black Deals from Major Retailers
Below are nine retailers who are offering discounted prices on the GoPro HERO10 Black. Some pricing includes the standalone camera while others include various accessory bundles, which include items like tripods, SD cards, and extra batteries.
GoPro.com
- Save up to $200 with a one-year GoPro subscription on the HERO10 Black
- Save up to $260 with a one-year GoPro subscription on the HERO10 Black + Accessories Bundle (includes magnetic swivel clip, spare battery, Shorty tripod, 32GB microSD card, and camera case)
- Save up to $150 with a one-year GoPro subscription on the HERO10 Black Bones
- Save up to $300 with a one-year GoPro subscription on the HERO10 Black Creator Edition (includes Volta battery grip, Media Mod, Light Mod, and 32BG microSD card)
Lowest GoPro HERO10 Prices at GoPro
HERO10 Black: $349.98 | HERO10 Black + Accessories Bundle: $399.98 | HERO10 Black Bones: $399.98 | HERO10 Black Creator Edition: $531.95
Costco
- Get up to $100 off and free shipping when you purchase the GoPro HERO10 Black Action Camera Bundle (includes extra battery, camera case, and 64GB microSD card)
Lowest GoPro HERO10 Prices at Costco
HERO10 Black Action Camera Bundle: $389.99
Best Buy
- Get up to $100 off the HERO10 Black
- Get up to $100 off the HERO10 Black and Shorty
- Get up to $100 off the HERO10 Black and 3-Item Bundle (includes 3-Way Tripod, Media Mod, and Light Mod)
Lowest GoPro HERO10 Prices at Best Buy
HERO10 Black Action Camera: $399.99 | HERO10 Black Action Camera and Shorty: $439.98 | HERO10 Black Action Camera and 3-Item Bundle: $599.96
Amazon
- Save up to $100 on the HERO10 Black Waterproof Action Camera
- Upgrade to a 50-Piece Accessory Kit for $100
- Upgrade to a 50-Piece Accessory Kit + two extra batteries for $130
Lowest GoPro HERO10 Prices at Amazon
HERO10 Black Waterproof Action Camera: $399.99 | HERO10 Black Waterproof Action Camera + 50-Piece Accessory Kit: $499.95 | HERO10 Black Waterproof Action Camera + 50-Piece Accessory Kit + two extra batteries: $529.95
Target
- Save up to $100 on the HERO10 Black (in-store only, sold out online)
- Save an extra 5% if you sign up for a Target RedCard
Lowest GoPro HERO10 Prices at Target
HERO10 Black: $399.99
Walmart
- Get up to $100 off the HERO10 Black
Lowest GoPro HERO10 Prices at Walmart
HERO10 Black: $399.99
Adorama
- Get up to $100 off the GoPro HERO10 Black
- Get up to $100 off the GoPro HERO10 Black + Action Kit (includes 64GB microSD card and 40-piece extreme sport kit)
- Get up to $100 off the GoPro HERO10 Black + Essentials Kit (includes 32GB microSD card, rechargeable battery, and USB 2.0 memory stick)
- Get up to $100 off the GoPro HERO10 Black + Deluxe Kit (includes 32GB microSD card, head strap/quick clip, rechargeable battery, and USB 2.0 memory stick)
- Get up to $100 off the GoPro HERO10 Black + Basic Kit (includes 32GB microSD card, floating hand grip, rechargeable battery, and USB 2.0 memory stick)
- Get up to $100 off the GoPro HERO10 Black + Advanced Kit (includes 32GB microSD card, head strap/quick clip, and USB 2.0 memory stick)
- Get up to $75 off the GoPro HERO10 Black + Power Kit (includes 128GB microSD card, three extra batteries, dual battery charger, and optics care cleaning kit)
- Get up to $100 off the GoPro HERO10 Black + Premium Kit (includes 128GB microSD card, protective housing, rechargeable battery, head strap/quick clip, and optics care cleaning kit)
Lowest GoPro HERO10 Prices at Adorama
HERO10 Black: $399.99 | HERO10 Black + Action Kit: $429.99 | HERO10 Black + Essentials Kit: $435.98 | HERO10 Black + Deluxe Kit: $454.99 | HERO10 Black + Basic Kit: $460.97 | HERO10 Black + Advanced Kit: $466.93 | HERO10 Black + Power Kit: $495.99 | HERO10 Black + Premium Kit: $524.98
B&H Photo Video
- Get up to $100 off the GoPro HERO10 Black
- Get up to $106 off the GoPro HERO10 Black + Basic Kit (includes 64GB microSD card, rechargeable battery, and camera case)
- Get up to $106 off the GoPro HERO10 Black + Deluxe Kit (includes 64GB microSD card, rechargeable battery, dual battery charger, head strap/quick clip, Chesty, Shorty tripod, and carrying case)
Lowest GoPro HERO10 Prices at B&H Photo Video
HERO10 Black: $399.99 | HERO10 Black + Basic Kit: $449.97 | HERO10 Black + Deluxe Kit: $575.16
REI
- Get up to $50 off when you sign up for the Co-op Membership
Lowest GoPro HERO10 Prices at REI
HERO10 Black: $450
How to Choose the Right GoPro HERO10 Black for You
The GoPro Hero10 Black has one other ultra-lightweight model called the Hero 10 Black Bones that’s made specifically for use with drones. It is available exclusively through GoPro (only in the U.S.), with no other retail availability. Here’s a comparison of their specs:
GoPro HERO10 Black
- Weighs 153g
- New GP2 processor
- 5.3K60, 4K120 + 2.7K240 video resolutions
- Hyper-Smooth 4.0 stabilization
- Waterproof (up to 33 feet)
- 23MP photos
- 19.6MP frame grabs from 5K video
- TimeWarp 3.0 / 8x Slo-Mo / Night Lapse
- Cloud-connected (automatically uploads footage)
GoPro HERO10 Black Bones
- Weighs 54g
- New GP2 processor
- 5.3K60, 4K120 + 2.7K240 video resolutions
- Hyper-Smooth 4.0 stabilization
- Includes Player + ReelSteady desktop software
- 19.6MP frame grabs from 5K video
While there are many similarities between the two models, the HERO10 Black Bones is essentially a stripped-down version that contains the core elements of the traditional model but only what’s necessary for FPV (First-Person View). Weight is the biggest difference, with the Black Bones coming in at nearly 100g less than the original model. With its ultra-lightweight and well-ventilated design, it’s easy to attach to a drone.
If you plan to capture mostly drone footage with your GoPro, the Black Bones may be the better option for you. However, if you plan to shoot a lot of content in or around water, then you’ll want the waterproof capabilities of the traditional model.
Something else to keep in mind–while both models have the same impressive video specs and are capable of capturing similar quality screen grabs from video, only the traditional model can capture 23MP stills and record 8x Slo-Mo and Night Lapse.
How to Get the Best Deals on the GoPro HERO10 Black
- Wait for a sale: With Memorial Day behind us, the next big sales event is Amazon Prime Day, which has been confirmed for July 2022, though the exact date remains a mystery. Since the two-day sale often includes substantial discounts on electronics, you may be able to score a deal on the GoPro HERO10 Black. There are also likely to be sales happening around Independence Day, so all in all, July would be a great month to shop!
- Take advantage of camera trade-in programs: Many retailers will buy your used camera gear. Usually, you can opt to receive either cash or store credit, which you could then apply toward the purchase of a new GoPro. Some of the stores that offer trade-in programs include Adorama, B&H Photo Video, and Best Buy.
- Look for refurbished or open-box models: If you don’t mind buying a used camera, you can often find discounted prices on refurbished cameras. The key to avoiding a scam? Only purchase from reputable sources. Retailers like Best Buy also sell open-box items, which are items that have been returned to the store and are often 10% to 20% lower than the original price.
- Wait for the next model to be released: True, you’ll have to wait patiently for a newer model to come on the market. But when it is released, the pricing on the previous model will drop, allowing you to snag the GoPro HERO10 Black for a lower price.
- Set up a Deal Alert: If you’d rather automate the process of looking for discounts, set up a Deal Alert. It saves you the time and effort of scouring the internet looking for sales. You’ll get a notification whenever the GoPro HERO10 Black goes on sale, so you can simply click and save.
Frequently Asked Questions about the GoPro HERO10 Black
What’s the Difference between GoPro HERO9 and HERO10?
The new GP2 processor is what sets the HERO10 apart from the HERO9, allowing it to offer quicker captures, speedier boot-ups, and a more responsive touchscreen. Though both models offer the same video resolutions, you’ll also get faster frame rates with the HERO10. The new and improved HyperSmooth 4.0 video stabilization increases the horizon leveling to 45 degrees (from 27 degrees on the HERO9)—you can even turn it on during livestreams.
As for a lens upgrade, the HERO10 features an improved scratch-resistant, hydrophobic coating on the outer covering rather than the actual lens. One piece of good news if you’re considering an upgrade: all of the accessories from the HERO9 will work with the HERO10, since they share the same chassis.
Is the GoPro HERO10 Black Good for Photography?
While the GoPro HERO10 Black was designed with videographers in mind, its ability to shoot stills in RAW coupled with the 23-megapixel image quality makes it a great camera for photography, particularly for wide-angle scenes. And if you happen to be running video when a great photo moment pops up, you have the ability to capture 19.6-megapixel screen grabs from your 5k video footage.
The HERO10 also offers SuperPhoto, which has two modes—HDR (high dynamic range) and Auto—to take the guesswork out of camera settings. Perhaps the HERO10’s biggest limitation compared to DSLR or mirrorless cameras is a noninterchangeable lens.
Is the GoPro HERO10 Black Waterproof?
Yes, the GoPro HERO10 Black is waterproof and safe for underwater submersion up to 33 feet. However, if you’d like to use it at greater depths, such as when scuba diving, you also have the option of adding a protective housing around it. This would allow you to take the camera down to a depth of 196 feet.
How Long Does a GoPro HERO10 Black Battery Last?
The HERO10 Black’s battery endurance depends on its temperature. For example, when you’re shooting in cold weather and the battery temperature is 14 degrees Fahrenheit, you can expect an average of 56 minutes of continuous recording at 5.3K/60fps and up to 115 minutes of continuous recording at 1080p/30fps. In warmer settings, when the battery temperature is 77 degrees Fahrenheit, you’ll get an extra four to five minutes of recording time.
Related Deals and Accessories for the GoPro Hero10 Black
Sale Price: $35.09 | Regular Price: $38.99
Conveniently charge up to three batteries simultaneously, and always have a spare.
Sale Price: $13.02 | Regular Price: $19.99
Wear your GoPro around your neck for easy access, and protect it from scratches.
Sale Price: $19.00 | Regular Price: $19.99
Strap your GoPro to your head or helmet to capture that perfect POV footage.
Sale Price: $33.20 | Regular Price: $39.99
A pocket-size tripod you can take anywhere to stabilize your shots.
Sale Price: $14.99 | $17.99
Dive to great depths—up to 196 feet—and record your underwater adventure.
Sale Price: $11.99 | Regular Price: $19.99
Handy if you happen to lose the original camera case or need an extra one.
Trisha Sprouse
Trisha Sprouse is a Webby award-winning content producer, with a background in photography and video production. Her work has been featured on Domino, Hunker, BravoTV, Martha Stewart, and Food52, among others. After a near 20-year stint in Los Angeles, she moved to Florida with her husband and 4-year-old twins, where they live in an old Colonial home with a small citrus grove. She's still getting used to the humidity.
